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1. Is the nbc app free tv#
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Is the nbc app free tv#

Though YouTube TV is delivered over the Internet, it is similar to traditional cable TV in that it offers a bundle of live channels, on-demand video, and DVR service. NBC may have dropped its Peacock demand after LightShed published its post, based on what the NBC source told Ars. Ultimately, we expect NBCU to cave and leave Peacock out of the agreement. However, the leverage in this negotiation feels like it is skewed toward Google. Google clearly believes in the importance of YouTube TV to drive YouTube ad sales given its aggressive marketing spend. Yet, doing battle with a tech platform whose investors do not care about the broadcast/cable network business and who probably think of YouTube TV as a hobby with little-to-no profitability is going to be hard for Comcast/NBCU to win. want to show investors that Peacock is a 'success' as streaming success is now the only thing that matters to media investors (thanks to Disney's incredible success launching Disney+) and sustain their increasingly challenged legacy broadcast/cable network assets. While carriage battles almost always end with the distributor caving, this just feels different. But in this case, LightShed Partners said it believes that NBC is fighting a losing battle and will ultimately drop its demand: The dispute is a reminder that the bundling practices common to cable and satellite TV may not be eliminated by the rise of online streaming services. If they can force YouTube TV to carry Peacock, we suspect they will try to force other vMVPDs and MVPDs to do the same." 'paying subscribers'), they are falling back on their legacy business model of wholesale bundling to drive distribution. With NBCU struggling with marketing Peacock direct-to-consumer (evidenced by their talking about 'registrations' vs. LightShed Partners analysts say they "sense the leading reason is that Peacock has been underwhelming to date beyond usage on Comcast/Cox set-top boxes, where it effectively functions as an updated version of on-demand programming for cable subscribers. But the source did not completely rule a Peacock/YouTube TV bundling out of a final agreement because negotiations are fluid and could change up until the final minute. Given that, a Peacock subscription would simply be an extra perk of subscribing to YouTube TV without providing any special integration that makes the two services easier to use together.Īn NBC source who is familiar with the negotiations told Ars that NBC's Peacock demand is "out" of the negotiations for now.

Is the nbc app free download#

Google also told Ars that despite this proposed bundling arrangement costing users more, subscribers would have to download and use the Peacock app separately from YouTube TV. When contacted by Ars, a Google spokesperson confirmed that NBC asked YouTube TV to bundle Peacock and said that NBC's demand would force subscribers to pay twice for the same content. The whole point of DTC streaming is you do NOT need the legacy multichannel bundle." "You do not need YouTube TV nor any MVPD/vMVPD service to get Peacock-it is $5/month with ads and $10/month without ads via iOS/Android, tvOS, etc. "Your initial reaction should be why is Peacock even part of this discussion since it is an over-the-top, direct-to-consumer streaming service," LightShed Partners wrote.

"NBCU is trying to force YouTube TV to bundle and pay for Peacock Premium as part of a new affiliation agreement for the NBCU channels," LightShed Partners wrote, pointing out that this is a strange demand.

The existing carriage contract between YouTube TV and NBC expires on Thursday, and about 15 NBCUniversal channels would be dropped from YouTube TV if the companies don't strike a new deal in time. NBC's Peacock demand came during an ongoing carriage dispute between NBC and YouTube TV, according to a blog post yesterday by investor research firm LightShed Partners. But a dispute over how much Google must pay NBC is still pending, and both sides have warned that YouTube TV subscribers could lose access to NBC channels. Google objected to the demand, and NBC is apparently willing to drop it.

The Comcast-owned NBC wants the Google-owned YouTube TV to pay for Peacock as a condition of continuing to have access to NBC channels after the companies' current contract expires. NBCUniversal recently asked YouTube TV to bundle Peacock, the NBC streaming service that has apparently failed to get many paying subscribers.